The barrel water war of Wuhan breaks out in advance

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provenance:GZ Business PaperDate Added:2005-12-07

Let the set up the people headache of telephone come from the barrel water war that Wuhan advances the arrival this year, take this fight of is a nobody in Wuhan of small factory of water.

The small factory of water takes the price war

On May 14, a small factory of water that is named nine true mountain springs in Wuhan declares suddenly, wanting to sell 4 dollars prices to expand the market with the 5 gallons per bucket water.Nine the true mountain spring general manager WANG2 HAN4 JIANG expand his market the plan be called" ten thousand plans"s, the plan losses in business 100,000 dollars, expanding 10000 with low price.

This front,5 gallons of barrel waters of Wuhan City market selling price is 8-10 dollars, among them 90% is all a pure water, the mineral spring is not 10%.4 dollar money buys 5 gallons of barrel waters of a pail of, meaning in Wuhan 5 fold even much lower.( Analyze the true purpose of essential funds, discover the best accrual opportunity!)

Leave the barrel water sale peak season of Wuhan to differ at this time about a month, though nine the true mountain springs emphasize to have no intention of to take the price war again and again, low get the wide of the mark price already piercing several barrel waters of Wuhan produce the nerve of the factory, they make a phone call professional committee to barrel water of Wuhan City in succession, requesting the committee to appear publicly the interference.

Professional committee of barrel water of Wuhan City representative director sets up the people to think:This kind of marketing activity pole is not wise.Because sell with low price, the consumer short date inside will buy the .But price once restore to original, nine really not definitely protect live the market.

Set up the people according to the analysis, in native factory, produce the ability in 10,000 tons abovely of 78 business enterprises already dividing this section of country 70% market.

If treat the whole capacity of market of Wuhan as 1, nine true mountain springs are real and may fight for only 15% market quota, about 25,000 tons.But contend for with nine true mountain springs to rob this 15% opponent, obtain the regular factory of" three certificates"( industry and business business license, the health permit and produce permit)s to have more than 40 houses only and on the whole.

The alliance assurance profits

Be Wuhan of the ground that company's house necessarily contend for, the vegetable contain the price war tradition.However, this several years of the drinking market abnormality equanimity.

The water resources that removes Wuhan is unusually abundant, the market of water is unlike Peking and so red fire in Shanghai outsides, quiet back, have together from" forbid the line" that each big factory cooperate the dilimitation- the bucket pack the purified water to be no less than 8 dollars, the spring is no less than 10 dollars, if meet the special circumstance and can adjust 2 dollars up and down in this foundation.

Though the professional committee representative director of barrel water of Wuhan City denied" the price alliance" to lift the method, in he represent various member with nine negotiations of the true mountain springs, the meaning expression of" the alliance resist enemy" is very clear: