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The market analysis- the Wahaha barrel water enters the


provenance:Gz MwDate Added:2006-03-27
A, the market analysis
This year 3.15 a some scandalous stories of barrel water of the evening party that see.Certainly, no exception in the state of the lake on the market, some barrel waters are in addition to water can have problems, still having headwaters and other aspectses problem, as long as can tee off the water to come from the underground, all can do for the headwaters, care whether surroundings have the pollution or not never.The worker who hold water is mobility very big, carry on the health inspection never, also seldom speak the hygiene in the work.This kind of inferior water onlies have the cost of 7 the Cape moneys, but the market price sell 10 dollar money.For promoting the inferior water to go out, the illegal manufacturer provides with only equal to and qualified half of prices of product to the dealer, and practice the promotion means of various each kind.
The state of inferior barrel water at lake appears on the market, making consumer lost to the barrel water at first the trust and the support go first.According to the inquisition, many consumers wait other beverages to replace the bucket to pack the purified water to drink with the juice, even in" talk that the color of water change".This kind of phenomenon packs the purified water to the Wahaha shuttle to say, since is an opportunity, is a challenge again.
Two, the advertisement creativity
1, the advertisement target:The clean health of the outstanding Wahaha barrel water, make consumer purchased rest assuredly, thus state City of ability at lake
Carry on the sale successfully on the field.
2, the advertisement topic:Invite deeply be actor by people's fancy woman's No.1 of the ice ice conduct and actions advertisement, invite the actress of five youths health at the same time.The state that aims at the lake is on the market the circumstance of a water deluge, make consumer know that they can also find out the health clean- the Wahaha bucket packs the purified water, but need not replace the purified water to drink with other beverages.Pass the delightfully fresh healthy image of the ·¶ ice ice, making the consumer feel the Wahaha really can trust.
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