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The marketing project of 2004-2005 years of some purified water in Guangzhou-5


provenance:GZ Economic PaperDate Added:2005-12-15
The marketing project of 2004-2005 years of some purified water in Guangzhou-1
As for" a purified water" profits crash phenomenon

Currently the marketing management crashes to order

Solution

Be the management supervisor of the business enterprise, must control the right cost of the product to check, have the not afraid debt to calculate;Compute the profit margin of the product clearly, work up to know farely well, not afraid can not earn the money ¡­¡­

¡ù Crash to order the -

The clean product unit cost(4 dollars/ bucket) check not reasonable, cause profits lose control!

( The extremely high cost check+ the market price rules rate, double to squeeze crowded stem of profits)

According to the market data, the hogshead water business agent gets on the market of send report the price lowest 2.5, tallest only 3.5, the factory house is also big and beneficial smooth can earn;Directly analyze the cost of water reasonable index number that it act for is 1 dollar/ bucket;

The formula is thus-( press 3.5 dollars/ buckets wholesale prices to reckon)
( Unit:Dollar/ bucket)
3. 5

1( the business lift)+0.5( management)+1-1.5( a gross profit of factory)+0.5-1( various exhaust)

¡ù Solve the method- follow the market regulation, the right product cost fixed position

The product management must follow the market regulation, so not difficult calculate the reasonable cost of our product to check the formula-( the most low cost)
( Unit:Dollar/ bucket)

1 ( Pure production cost)
+
0.5( administrative expense)
+
1 ( Go together with to send the expenses)
+
5 0.5( administrative expense)
+
1 ( The business lift)
+
0.5( the sale administrative expense)
+
0.5 ( Loss)

Wholesale price 6 dollars/ bucket:Result- earnings 1 dollar

¡ù Crash to order the ¢Æ -
The airdrop data index sign, the business enterprise executive has no from the realization of control the profits target

( The funds devotion VS target index number- double wreath buttons up tightly)

For instance:
Currently my company sale index sign mistake area-
" The day of the season transports the quantity tallest 3000 buckets"
Elucidation.

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