The marketing project of 2004-2005 years of some purified water in Guangzhou-5
provenance:GZ Economic Paper  Date
Added:2005-12-15
The marketing project of 2004-2005 years of some purified water in Guangzhou-1
As for" a purified water" profits crash phenomenon
Currently the marketing management crashes to order
Solution
Be the management supervisor of the business enterprise, must control the right
cost of the product to check, have the not afraid debt to calculate;Compute
the profit margin of the product clearly, work up to know farely well, not afraid
can not earn the money ¡¡
¡ù Crash to order the -
The clean product unit cost(4 dollars/ bucket) check not reasonable, cause
profits lose control!
( The extremely high cost check+ the market price rules rate, double to squeeze
crowded stem of profits)
According to the market data, the hogshead water business agent gets on the
market of send report the price lowest 2.5, tallest only 3.5, the factory house
is also big and beneficial smooth can earn;Directly analyze the cost of water
reasonable index number that it act for is 1 dollar/ bucket;
The formula is thus-( press 3.5 dollars/ buckets wholesale prices to reckon)
( Unit:Dollar/ bucket)
3. 5
1( the business lift)+0.5( management)+1-1.5( a gross profit of factory)+0.5-1(
various exhaust)
¡ù Solve the method- follow the market regulation, the right product cost fixed
position
The product management must follow the market regulation, so not difficult
calculate the reasonable cost of our product to check the formula-( the most
low cost)
( Unit:Dollar/ bucket)
1 ( Pure production cost)
+
0.5( administrative expense)
+
1 ( Go together with to send the expenses)
+
5 0.5( administrative expense)
+
1 ( The business lift)
+
0.5( the sale administrative expense)
+
0.5 ( Loss)
Wholesale price 6 dollars/ bucket:Result- earnings 1 dollar
¡ù Crash to order the ¢Æ -
The airdrop data index sign, the business enterprise executive has no from the
realization of control the profits target
( The funds devotion VS target index number- double wreath buttons up tightly)
For instance:
Currently my company sale index sign mistake area-
" The day of the season transports the quantity tallest 3000 buckets"
Elucidation.
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