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The marketing project of 2004-2005 years of some purified water in Guangzhou-4


provenance:GZ Economic ReportDate Added:2005-12-15
2.Sell the peak season for 6-9 months, the community promotes sales the movable project

Movable background of 1:
Play more strong" naval battle" nitric smoke more widespread, have already had a place in the whole city water market because of my product, market enlargement of the utmost urgency!The main point work this year is residents' community, according to the covariance, closing the end of last year, my city has already set up residents' residence small area more than 60s, the hogshead water sale the market space is big, the marketing environment is not the elephant bottled water so nervous.We can choose 5 first stage development targets that demonstrate the small area to do this quarterly first.

Movable purpose of 2:
For further promoting the brand popularity of a purified water and expanding the new customer to promote to sell the profits, the quantity advantage of a purified water, the biggest limit enlargement market share.

1.Sell the boiling hair new customer.
2.The collections of the latent customer telephone and the address data.
3.Divide a responsibility system, transfer sale the terminal aggressive.

Activity topic of 3
Basis the nation of this year to food hygiene of height value, movable topic fixed position:
The ¢Å sends a purified water for you
A water of the ¢Æ care and love minority community µë wears you

Movable point of 4
1. Develop the customer, sign the drinking agreement, free machine of ( can open 3000-5000 of exhibition according to the actual circumstance.)
2. The point emphasizes that" a water implies the mineral quality" sells the point.

Activity time of
June of this year- Saturday of August, Sunday, early 9:00-16:00

Activity place of 5
Residents' residence community of make selection

Movable personnel of( each small area for unit)- the concrete personnel carries out to treat to settle
Developping first stage the small area of target divide the line to full-time 1 business personnel who be responsible for;
Win to protect 1 staff member;( vivid)
1 host;
The actor is some;
Record 1 member;
The Water Drinking Machine disinfects 1 personnel.
Somes of worker.

Movable form of

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