The marketing project of 2004-2005 years of some purified water in Guangzhou-3

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provenance:GZ Economic ReportDate Added:2005-12-15

Former advertisement result summary- community activity, central avenue, construction street, large well timed promotion the activity result is good.
Advertisement- the medium devotion quantity of a water early brand establishment advertisement is opposite to compare greatly, present stage because of serious shortage of the product investment policy regulation and fundses of the mature period, the advertisement devotion should adopt the policy of retrenchment, on TV, the devotion on the newspaper tighten( or basic not throw in), the broadcasting station is appropriate to do the small match of appropriate quantity devotion according to the effective demand under the condition that funds allow of.( mainly match with the well timed promotion activity and aim at the mobility and big crowd- for example rent the car driver or other)
Advertise the work point from the brand of the reasonable advertisement support that support turns in to aim at the promotion of the sale terminal directly, premise is the small devotion produces greatly of reasonable medium combination.
Aim at the advertisement devotion of sell the off season, don't throw in principle;But elephant" the ice light swims the park meeting", big world, the ice snow µñ game of the ice snow etc. the place can carry on hanging a publicity with low cost etc..
Canvass business- existingly canvass business policy:

Nine, sale strategy( strong cow of weak dog, eight legs walk, half effort and double results)

Sell self-run the advantage in the mode is an ability good control the brand management, but the cost is high and management the difficulty is big;Then act for the form the brand management difficulty is big, but see the profits quickly.

Sell the mode:The adoption self-runs for the lord, in order to assist, the big pack unifies to go together with the principle for send.

1. Aim at the retail sale:
Mainly come from 4 aspect- As.Salesman
B.Group employee
C.Promote sales the activity
D.The camalig buys the alliance store
The good accomplishment sell last year is depend on in Water Drinking Machine+ the binding policy of the ticket of water, the last year is to expand the period, the brand image and enlargements that toed set up to expect firsts attacked the weight, so the Water Drinking Machine throw in opposite and big;( the brand machine, the function is diverse)
Thered has been the opposite and stable market quota this year, because of the company funds strain, throw in mutually
Should reduce;In 13000 doors foundations for develops if want to carry out to increase again, bind the Õþ so
The plan can't change( the this kind policy of other brands is widespread), for reducing the devotion and the sale risks,
Water Drinking Machine can all adopt the pedestal WEN SHI4 or don't buy the brand machine, the purchase form can adopt to pay by installments