The marketing project of 2004-2005 years of some purified water in Guangzhou-2

provenance:GZ Economic Report

Date Added:2005-12-15

Two, the water customer analysis
A purified water customer presents to spread to shoot the form, mobility strong, the unit cost is high also is to say the low characteristics of profits.At any time the funds returns to present the thin water to grow to flow the type.Customer much for personal purchase the behavior, purchase the behavior to distribute to spread disorderly, the market controls complications.
The hogshead water customer then presents the concentrated form, fixing the local area strong, the unit cost is low is also a profits and want to be high in a water.The profits becomes the stage to appear, the funds returns the concentration.The customer mainly is a communities, such as family, school and political organization...etc. to purchase the behavior.But the easy emergence funds return to break to flow.
To want to have the good drinking customer development environment, the mental environment of the consumer development is importance, the people's healthy drinking concept need the deep one step development exploitation;Designing allow of no to neglect to the cushion of the concept offensive of our water.
Three, the marine products article analysis
The drinking water product characteristics decides it to belong to the low profits product, at the same time the market characteristic that come to a decision its universality again and decline never.
But resources of water of limited come to a decision the product to develop again of can't keep on sex, how the exploitation science and technology means develops follow-up topic that the new drinking water became to should consider from now on.
The price advantage and the quantity advantages expressed that a marine products article has the superiority and credibility, is a product worthy of doing over a long period of time.
The product development analysis:When the business enterprise is real to have the real strenght in to develop the stage, the product development of the equal resources different species is the best support point of the main product and carry on the profits risk conversion of the best path.Aim at the well timed market need development consumer drinking water or related marine products articles, in addition to the tea beverage, juice etc.;Currently, our company product development is already early to see the clues, ice black tea, green tea, fresh orange juice, grape juice, the corn etc. species under way the luck of different stage do.At the company funds storage rising stage, these new development and marketings of the products will rise a step.
Four, the competition analysis( urgent, cover with the to cut the)
Ancient cloud:Know both your opponent and yourself,100 wars are not the .Currently, the competition threat of the national market cans neglect temporary because of the present stage circumstance of our product not to account.In regard to the strand market, compete the environment to have the complexity with change sex more, the underneath carries on the analysis for our main four greatest rivals:

The day of the product name mode market price( dollar/ bucket) goes together with to send the quantity( bucket) remarks
The big self-runs 8.00800-1000 retails many
The report reaches to self-run+ wrap 4.50-7.00 more than 2000s outside
The dragon self-run+ wrap outside 5.00-10.001300-1400 teach the mark in
Finish to reach 3.50150050-60 business agents of the mountain agency system
The of day acts for to make 3.00300-400
Anne the acts for to make 2.5
The plum park self-run( big pack)3.5100-200

Five, the market quantity( the depth scoop out, giving up me it who)
The right analytical market amount of can draw up the development strategy of the business enterprise and product betterly, working up the biggest limit to the management and sales of the product ascend of know farely well;

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