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Outlet:From disorder efficiently of an analysis of caseprovenance:North Morning  Date
Added:2005-11-26 The company of AN is responsible for the leadership of the barrel water item very anxious to this, after all because think ¡ã to be good this item foreground very much at the beginning, and cost an expenses for this.The company decides to reconsider the market expansion and outlet systems of the brand of A. Many heads become number of two ideas of three hearts The foreground of the barrel water market is really very big, in regard to that city, the city residents' door at least also at 4,000,000 above, if 50% in which can use up the barrel water, but the average per family is 3 days to drink up 1 barrel water, that consumption that synthesize have great capacity astonishing, this to all business enterprises but speeches that entered and want to enter the barrel water profession absolutely is lure. Perhaps the barrel water market really is a toward the sun profession of cause, at carry on the competition for the analysis discover suddenly, the barrel water market is really too disorderly, the barrel water business enterprise is uneven.Only in regard to appear on market the barrel water market, produce the business enterprise and can check of attain 50 many, among them match 32 production business enterprises of the product quantity standard.This more than 50 brands in, current be like the Wahaha, Robust thus in the national barrel water profession count at the top tycoon, and then have some workshops type business enterprise brand. What numerous production companies bring by all means is to sell the outlet system confusion, because of the reason of the history, each barrel water business enterprise is basic to adopt of is all to become number of the policy, pass to sign the agreement but with the barrel water business enterprise from the store of water of each community own outlet system, very lax.The brand of AN also is such, after a store of water become number of the A brand barrel water outlet system, just according to engagement of price withdraw the barrel water toward company of A, then again according to united market price give sell go to, earning the price difference, among them have no concerning exceed how much month the sale quantity give reward, little in how much month the sale quantity give item of punishment, also have no row its sex competition item. Each big barrel water business enterpriseses all put the market vision at each community, but each community water store number is limited, generally and at most not over four, became each store of water thus to become number of the outlet system present condition that several barrel waters produce the business enterprise at the same time.Such situation next, the store of water became number of the company to occupy the very greatly active power, they can give the oneself the profits according to the each barrel water brand of how much, come to definite own lord to push the brand. At on the market, the brand of the low level fixed position gives the distribution price of the store of water as 2.5 generally, the market price generally is 7 dollars/ bucket;Have the high level brand advantage happy 100, the Wahaha is 5 for the price of the dealer, the market price is 10 dollars/ bucket;But carry in the A brand fixed position, give the distribution price of the each water store as 4, the market price is 8.The brand of A did not did not leave more profits spaces for each water store dealer, making its store of water become number of the company although the number is numerous, be placed in the position of the supporting roles more, a water measure not much. The company of A has ever thought with the road son that the advertisement bombed the market, because of in the barrel water market, although the brand is numerous, the popularities of the overwhelming majority brand are all low-down, if can use the popularity that the advertised form raises the brand, setting up a good image in the consumer heart, should have the advantage greatly for sell the growth of the quantity, hence the company of A wastes with monthly 1,500,000 dollar funds to do the outdoor advertisement greatly on each big and main trunk highway in S City.Few months come down, the result is not obvious. This makes company of A know, have no valid support of terminal, advertise also only the ability is a mirage, don't may produce the strong market effect greatly.The main reason of the predicament of the A brand barrel water does not lie in advertise not much, the brand dint is not enough strong, but lie in is not enough to the terminal system control dint, or say that have no basically a belongs to own control terminal. To want the sale of raise the A brand barrel water, get away from the existing predicament currently, unique way is from the outlet system to commence, strong grasp the terminal construction, build up a real can belong to the oneself and can carry on the terminal system of the information feedback effectively. Cooperate the thing industry does the foot terminal Because the real strenght of the company of AN is limited, investing the budget of the barrel water item also limited, so impossible at each community from set up the terminal.Lack the benefits guarantee, strengthen becomes number of the company to the existing store of water of valid management and control are also not a viable ways. Currently, the barrel water have already been tend in the saturation in the business office, the office building market, toing want to raise the brand of A to sell the quantity, unique way is only the ability to enter the family pretty with the market of water, standing into the community.Generous get down here, and who carry on the cooperation, pass what kind of way carry on cooperation is the company of A became to consider of focus. At the time of going deep in to go and see the community, the market of the writer and company of A personnel detection, as long as is in the thing industry management facilities more perfect small area its front door, all paste up this small area for this month degree or the income of the degree of last month expenditure circumstance.See from the thing industry income expenditure watch of the each small area, the small area thing industry management of the overwhelming majority is an income cannot cover outlay.An antinomies concerning the thing industry administrative expenses of almost all things of small area industry management section and owners are all more outstanding, on the other hand the owner thinks that the monthly few hundred dollar thing industry administrative expense that oneself up pay is too high, and in addition to urging to hand over various expenses, such as, water rate, electricity charges, coal gas fee, and the warm air fee etc., the thing industry management company have no real benefit that brings to see get for inhabitant, and the thing industry management company also is to have the distress speech, facing various more and more high thing industry administrative expense, such as the manpower cost, small area green become originally, is usually income cannot cover outlay.Overwhelming majority of the thing industry management the company has no create of other to accept the source, income cannot cover outlay of part also have to again to each small area inhabitant practice lay under contribution, thus on coming to the both parties' self-contradict and canning arouse to turn more. Although the antinomy of the each thing industry management section and community inhabitant hases been be placed in the nervous appearance, the owner manages opposite and other business companies of company but speech to the thing industry to still hold to have the very high trust degree of. |
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