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Promote sales the advertisement plan book of the state


provenance:Gz MwDate Added:2006-03-27
Promote sales the strategy
For carrying out the marketing target, the Wahaha must use the good promotion means that everything can make use of.This plan book recommendation advertisement, sell the promotion of promote the composing to combine.
Four, advertisement and promote sales the activity arrangement plan
( A) Advertise the creativity
The Wahaha barrel water enters the state market of the lake, must value very in closing the high creativity first.
Advertise the creativity expresses the topic service.The topic of the Wahaha barrel water is" the Wahaha purified water- care and love your life."
Advertisement manufacture in the Wahaha barrel water, our artistic conception is" the first appearance- in the hygiene, nattiness, manage the strict production the spot, the flowing water line that the Wahaha barrel water is through a series process the processing, the heat disinfect and disinfect, the packing that is till the last is whole barrelful;The second appearance- a very hot day, Wahaha the staff member delivers goods to come, is a the little girl that is lovely to infused one cup purified water to flow the grandpa who the all over the face just enters the door for sweat to drink and then, say also in:" Grandpa, please drink the Wahaha." The contents of this advertisement is outstanding the high-quality quantity and superior qualities of the Wahaha barrel water service, and body now the human life genuine feeling, care and love life. (2)The arrangement Wahaha barrel water of the choice, time, the kit activity of the advertisement combination medium enters the state market of the lake, is a state television station that asks for help the lake first or a little bit other mediums broadcast the advertisement of the Wahaha barrel water.The time arrangement of broadcast advertises to broadcast the time segment in the gold of everyday.With the related kit activity of this medium is, at sell the initial stage, organize once the special subject television program of" the Wahaha barrel water company" sponsor, include to order to sow the television drama and turn on the exhibition television activity, can put the advertisement and the knowledge of sow the Wahaha barrel water in the center.
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