|
 |
   |
|
The our country beverage and the mineral spring market analysis
provenance:Internet  Date
Added:2005-11-21
Discuss the general situation of the beverage profession of 2000 first.Statistics the data manifestation of the bureau according to the nation:2000 our country the year sells the income above 5,000,000 dollars of beverage business enterprise, complete 14,910,000 tons of the beverage yield totally, compare to increase 25.7% in 1999.Should say that this result exceeded our expectation.The our country beverage market can say all from following severalses:
1. the beverage lord produces the city to still keep the absolute advantage.
In 2000 beverage ex-5 cities is:Guangdong, Zhejiang, Shanghai, Jiangsu and the river north, the yield adds up to come to a 9,510,000 tons, having to 63.8% of the national and total yield.
The biggest business enterprise in yield is a Wahaha, the yield is 2,230,000 tons.
The tallest province in yield is Guangdong,3,510,000 tons.
Increase the quickest province of range is Jiangsu, increasing the range is 50.87%.
The production of the beverage why know opposite concentration?One is and relevant department of the consumption level of the region, another 1 is to have relation with the group leader located of our beverage profession, then is to have relation with the weather of the region to fasten.Be like Guangdong, is to produce the big province, also is to consume the big province, also is a big province of the group leader business enterprise concentration.There is Wahaha, Shanghai in Zhejiang have the plum the wood is positive wide and, the river north contain morning sun rise, there is the bean milk in Jiangsu.
2. common development of whole profession.
Be the beverage profession to speak, have another the in the last years to have already become the corpus business enterprise and managed the brand.The corpus is mainly the aspect that the performance is measure.Last year the ten strong business enterprises of Chinese beverages was like the Waha dint treasure, Robust, morning sun to rise, remit the source , coco tree, Yili, Cestbon, plum the wood is positive wide and regardless from the yield, benefit tax, sell the income, etc.s are all rows fore several of, ten strong business enterprises plused the international brand, total 43 of Coca-Cola and Pepsi-Colas, the total yield is 9,760,000 tons.This numeral has to 65% of the whole country.So, ten strong have the very big representative with two joys already.
From two joys and ten strong to see, particularly is ten strong, come to a 50% in the growth range of 1999, but the growth range of 2000 already at put slowly.Two joys and ten strong growth rangeses of 2000 are 21.8%s, but the growth range of our whole profession is 25.7%.So the business enterprise develops the certain scale hereafter, its development speed also at put slowly.It is the terrace sorting that words that use the stock market speak.
This year the quarterly degree, the total yield of national beverage is 3,840,000 tons, comparing the speed of the growth together is 36.3%.Ten strong business enterprises compare the growth to only have 18.8% together, also is to say, the half that the growth speed of ten strong business enterprises is just national.Two joys also did not exceed average growth speed of the whole country.This the medium small business enterprise of the elucidation whole country the development is very quick, space also very big.
3. the need of the beverage species
The nation statisticses the data manifestation of the bureau, the bottle packed the position that the drinking water had the eldest brother last year, but fore several years what we announce has been carbonic acid beverage.A yield that packs 5,500,000 tons of last year of drinking water has 37% of the whole country.The carbonic acid beverage had 31% of the whole country only.So of the species distributes to re- turn the cents with market all at carry on. The tea beverage is most in the last few years of an a little bit hot, also is develop the speed very quickly of a species.Especially through the black tea, green tea, lemon tea, oolong tea of the seasoning, develop very quickly.Widespread got the approbation of the consumer.The estimate of that the total yield of the tea beverage keep in 2000 is already 1,850,000 tons, is the third industry in the beverage.The national tea beverage seminar that we convene in March of this year up, the aggressive that all business enterpriseses mean out really gave great and earnest hope to the tea.
The juice and the juice beverages are opposite to say the development more steady and some, basic have no variety.
Anticipate the development space that the bottle pack the drinking water to still want this year greatly.Because still don't arrive the peak season, a bottle of quarterly pack the drinking water yield to have already had near 40% comparison.From compared the growth together to see, the bottle packs the drinking water also very big, is 67.5%.See from ten specific weight for have,200 years, a specific weight that packs the drinking water and the tea beverage also in the rising, the bottle packs the drinking water of specific weight is 44.1%, the tea beverage is 17.14%.Compare to increase 2,3.6 percentage pointses last year respectively;Last year a bottle of quarterly packed the drinking water have of specific weight is 34.9%, now then the quarterly degree of year then rose to 43.39%.The product of the mineral spring also got the very big development, really being like the clock the professor speak so: |
|