Rising Kingsoft of the barrel water market who can dig the gold silver

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provenance:hc360.comDate Added:2005-11-27

The big crocodile make a forced landing all for become the NO.1

Develop the area in Guangzhou, the barrel water brand that be to be loudly is" day and grounds"s," the water live"s of the " the reach"," nest of" and Coca-Cola Company." The reach" enters the market at the earliest stage, is" nest of" the next in order, the product of the Coca-Cola Company entered the market of Tienjin to return not enough year.The structure and form that this kind of" two oceans of one soil" three greatest brands involve three parts can be treated as national barrel water market to miniature, the international brand is stepping up the quota of fight the Chinese barrel water market, but the domestic brand of China is being placed in the quilt ocean brand to assault and surround.

The amounts to a manager of the beverage limited company marketing the beam country is strong to tell the reporter, the bucket of Guangzhou packs the purified water market scale annually above 300,000,000 dollars, and this numeral still increases.But national Water Drinking Machine customer already 1000 many ten thousand, the amount of consumption of the purified water attains more than 300 hundred million dollarses of every year, and return at increase with 16.3% speed of every year.Face thus a huge market, each investor will move for it.

The ocean brand joins the local barrel water war quickly, completely is to have a liking for the market foreground.Currently, summer of 2002 runs the nest company of enter the barrel water market to resolve to take over the Chinese market quota first, establishing the modern factory of water in the Guangzhou and two sides of Shanghai, the water factory of Guangzhou produces the natural mineral spring, the water factory of Shanghai then produces the purified water, distilled water and minerals to turn the water.The nest of improved the way that sell by oneself before last year with retailing the company to cooperate to open widely to sell the outlet, obtaining the very good sale accomplishment.But Coca-Cola Company, produce the bucket to pack the purified water formally from December 12 in 2003, although currently still" new soldier", its ambition is not small, its logistics director general WANG2 HE4 is open hostilities its beginning and then say to the medium of Guangzhou," from 3 years to 5 years inside, become the NO.1 of the market of Guangzhou", and" the purpose that do like this is to want to tread to lay aside the rival greatly, and create the new profits growth to order for the company".

Anyway, the ocean brand all has the strong advantage in the funds and brandses, the this time hair dint barrel water market, will give the competition the vigorous native barrel water market bring the new challenge.

The brand and services are each has his own strong point

Face the market profuse and confusing, the beam country is strong to say," the nest of , Coca-Cola enters the market, can't deny to have pressure to us, but this pressure is still not big." He say that ignore is the soil a brand still an ocean brand, the end concentration of the competition nothing but of the barrel water is in " brand"," price"," quantity" and" service"s everywhere noodles.

The beam country is a little bit and strong also not deny the brand " the international brand" is nest of and the born advantage of the Coca-Colas, if" reach" to put in the whole country, know that the ratio of this brand knows the nest of and Coca-Cola little and have to have another perhaps, from this up, not equal to ocean brand of the soil brand.

The ad valorem space comes up to see, the nest water walk the high level market, more expensive than other brands 1-2 dollars;The Coca-Cola adopts the strategy that the high level water and the low level waters look after both sides;The reaches the opposite cheapness of water.But in the industry insider eyes, the Coca-Cola" the water live" lowers to carry the market behavior that the market is afterwards completely, is" lose money in business to earn to threaten" completely, such strategy will very quickly change within 1-2 years.