The Tian Yuan Longevity Village brand

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provenance:Yangchen Evening DailyDate Added:2004-06-29

Tian Yuan Longevity Village president gentle" longevity" business begin from the previous medium report way of six years, that year be engaged in the building materials business of he is in medium report way detection, locate the day river District wood?Have a far near famous longevity village.In the village's more than 4000 persons,100 years old has two people,90 years old above near 20 people,80 years old above near 100 people above, the life star density is very rare greatly in the modern metropolis.Think according to the native son, this has something to do with native son drink underground mineral spring.

Be a businessman of sensitive, he is sharply the business opportunities discover among them, hence, he went and see the local old man, and send to local mineral spring to carry on authenticate in expert's hand, the result enunciation:The village's scope inside contain in the world the extremely rare superior quality is partial to a mineral of Si spring source, have the low Na, low mineral to turn the characteristic, and enrich the little chemical element with selenium, iodine, zinc...etc.16 kinds of rightness human bodies beneficial, drink and can strengthen the blood vessel flexibility over a long period of time, can prevent¡ãfrom various diseases of high blood pressure, coronary...etc..Conceive of a brave floats a surface:Become the well-known mineral spring brand to these springs that can promise longevity, but the brand call the longevity village.In 1997, gentle through work hard in many ways, obtain the local mineral spring to mine the power, and established the longevity village beverage limited company of Guangzhou.The longevity village from the beginning that establish, pay attention to the brand to mold, usher in the way of the forerunner's equipments and the management actively, put the quality of the mineral spring that produces in the first, built up a set of quality control system of integrity, thus create" the longevity village" this high-quality mineral spring brand, and got the love and esteem of the large consumer quickly, the product is on appear on market and then obtained the success.That year, the longevity village leads off to release the barrel water mineral spring packing in great quantities in Guangzhou.

Of short and short and several years, the longevity village creates a food profession famous brand that bags the nation to do not need to check the product, a trademark, Guangdong in Guangzhou City of etc. native drinking water brand of the honor.In addition, the Tian Yuan Longevity Village mineral spring owns the sale network and excellent teams of overlay the whole countries, also acquiring the hygiene that exports toward whole world to register the certificate, the business enterprise passed the quantity system attestation of QS.This year, the longevity village is planning the capital increase extension factory premises, raising existing productivity 50%.

Protect" the longevity village" brand

Six in the last yearses, the longevity village barrel water is in Guangzhou and beads the triangle water captures territory on the market, the brand grows up with the speed of the super normal regulations, becoming the biggest business enterprise of barrel water scale of Guangzhou.However, the longevity village is from the birth of from day, but its brand be subjected to the foreign challenge, and experienced long 6 litigation lawsuits of the yearses.

The some company of west of know ¡ã from medium report way in 1994, the day river District sand river fishing sand ̹ Tsun is the longevity village of Guangzhou, understanding in check solidly and study to have the 4 people in 7 people's well in that village state-run Phoenix in nearby original Guangzhou City food fruit factory hospital well is the mineral spring well, but that factory stops production because of the economic reason, that company is namely to buy with 21,000,000 dollars that real estate, mainly is have a liking for that region of mineral spring resources.That company thinks that" the longevity village" trademark is it is unique and use first, applying for the registration in the domestic.

Face this conflict that relates to the brand alive or dead, a source company rises the backstroke courageously:A source company 3 newspapers tell the application to establish" the longevity village beverage limited company" in January of 1997, acquiring the approval at the same year.Applied for to register the trademark on February 27 in 1998.A source thinks it at the some company of west of registered on November 25 in 1997 before, already a great deal of hurl starts produce and the extensive publicity" the longevity village" mineral spring and purified water, hold a series expansion activity, get the extensive brand approbation in the society.

It is oneself that some companies of a source industry and west of ss all think grew" the longevity village" brand.This trademark dispute upgrades continuously, keeping go to the national department concerned appears publicly to justify the result.The national trademark bureau justifies finally, a source company was conduct by many years," the longevity village" brand mineral spring have already owned the higher market share in the local market, and set up to compare the good brand image in the consumer.Therefore approve officially the west of No.1284589th" the longevity village" and trademarks of the some company application and don't register to the sanction.The some company of west of ÉÂ then judges the committee application to appeal trial toward the national industry and business administration management bureau trademark, but end was still negate.Last six years of long" the longevity village" trademark contend for, finally a hammer settles the sound," the longevity village" returns a source industry limited company of Guangzhou formally all.

The extension" the longevity village" brand

Along with the longevity brand of mature, the road that the gentle beginning Tian Yuan Longevity Village brand expand,2000, he at Szechwan large-scale the investment establishes the factory after, established the longevity village wine industry limited company.Annexed the ãò state saint male wine factory, in addition to the head of the near ten million dollar expecting to procure the funds, he still throws in to carry on the overall upgrade reformation about 100,000,000 dollars, a wine factory for modernize is in that factory the original factory site rise straight from the ground.Currently, the longevity village wine has already sold as far as Hong Kong, Japan, Singapore, American etc. region and nations.At auctioning off once would up,500 grams of bottles that the longevity village produce packed the wine to sell 890,000 dollars exorbitant prices, setting China the first acquire the industry wine forced sale record.Drink a wine commodity fair in the national up, a source industry company once sets the foreign order ream industry of over 100,000,000 dollars inside be rated as" miracle".According to reveal, recently, the healthy beverage of the longevity village mineral spring appear on market also just in actively plan and prepare.

According to a well-known intelligent property right in Peking valuation company valuation, currently, the brand of the longevity village the value is up to 150,000,000 dollars.Gentle think, the target of the Tian Yuan Longevity Village is:Will continue to extend" longevity" industry chain from now on, build up the biggest longevity in Chinese scale to drink the article series.