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The barrel water trademark" the longevity village" experiences successively a source of six years dispute ownership Guangzhou
provenance:China QS  Date
Added:2003-08-19
Recently, a source industry limited company of Guangzhou City the president
was gentle to declare toward journalistic circles excitedly, through 6 years
of hardships, a source industry of Guangzhou held to return the trademark
" the longevity village" from the national trademark bureau finally;At
the same time, a source industry plans to it to occupy 20% barrel water"
the wood longevity village" of the or so quota in the market of Guangzhou
just be named" the longevity village".
6 year agos, a trademark contended for to push the source industry and west
of s some company of the day stage, they all call that the oneself grew
the longevity brand.The some company of west of mean that they know ¡ã from
a report way of some report in Guangzhou in 1994, the day river District
fishing sand ̹ Tsun of Guangzhou City is the longevity village of Guangzhou.Proceed
from the professional sensitive, they carry on the pit right away solid
and research, understand that village nearby original state-owned Phoenix
in Guangzhou City candy factory hospital is of 7 people's well have the
4 people mineral spring well, buy with 21,000,000 dollars namely that real
estate, is mainly mineral spring resources that favors that region.The some
company of west of call that at the end of 1995 they fixed to set up"
the longevity village" memorial arch in Guangzhou divide the company
hospital, applied for to register the mineral spring trademark on November
25 in 1997, so, that company thought that" the longevity village"
trademark is they are unique and used first.
A source industry defies to this.According to the data enunciation that
that company provide, at the some company of west of registered on November
25 in 1997 before, a source industry already a great deal of hurl starts
produce and the extensive publicity" the longevity village" mineral
spring and pure water.They as early as October of 1996 carries on the small
scale to try to produce to drink the activity with ;Apply for to establish"
the longevity village beverage limited company" in January 1997, and
acquire the approval;Released the news information of the foundation"
the longevity village" on May 10 in 1997;In October 1997, the hat is
large-scale to appear on market with the brand water of" the longevity
village";On June 28 in 1997, a source industry first time carries 150
rent cars of the camp in Guangzhou City up release" longevity village,
healthy water" to recruit to stick advertisement etc..On these grounds,
a source industry think, they are" the longevity village" brands,
user and brand the one who grew at the earliest stage.
The trademark dispute of a source industry and west of some company upgrades
continuously, until need the national department concerned to justify the
result.According to all,2000 trademark different word No.663th text of the
national trademark bureau has already justify, a source industry was conduct
by many years," the longevity village" brand mineral spring have
already owned the higher share in the local market, and set up to compare
the good brand image in the consumer, the objection reason of a source industry
establish, the first step approves officially the west of No.1284589th"
the longevity village" and its trademarks of the some company application
not to register to the sanction.The some company of west of defy, judge
to the national industry and business administration management bureau trademark
committee the application appeal trial.In June 2001, the national industry
and business administration management bureau trademark judge the member
of committee consults the word of No.2737th text to justify, some company
of west of lift to appeal trial the reason not to establish, the No.1284589th"
the longevity village" trademark of that company application is not
to register.
On April 21 in 2003, the national trademark bureau distributes 2018494 number
trademarks to register the certificate toward the God's source industry,
a source industry owned the trademark " the longevity village".Go
to this, the dispute that surrounds long 6 yearses that the trademark "
the longevity village" take place draws finally up period.A source
industry the president is gentle to mean, through a trademark dispute, give
him the biggest apocalypse is the protection that the business enterprise
must pay attention to the intelligent property right, in case sink into
embarrassed situation of" the trademark rob use".( Reporter's
week is well)
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