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DingHu ShanQuan:Rewrite the drinking water City structure and form of Guangdong


provenance:SinaDate Added:2005-11-15
From the whole market in Guangzhou of 2001 just 4 monopoly store, the sale quantity of year not over 300,000, the first hold the spring water concept to kill into the drinking water market to today, the DingHu ShanQuan have already developped to more than 200 stores of water in Guangzhou currently, the sale quantity of year over 200 have another ten thousand.The world of the market purified water of Guangdong, just at were grown to loot the market by a kind of original but again new-born water. The brand turns the management to pull to move the terminal 2003 start, national and the first DingHu ShanQuan that puts forward the spring water concept starts walk the brand turns the road of management, passing to study to the drinking water market to position with product, large-scale throw in in the advertisement of the pre-eminent medium, the all-directions stereoscopic type rolls over the publicity under, the popularity straight line of the DingHu ShanQuan rising, relevant data manifestation, the profession of the barrel water has in 60 brands of the certain scale currently, the DingHu ShanQuan occupies 24% cognition, a row third. DingHu ShanQuan president WU2 MU4 SHENG while accepting the reporter to gather news say, at the Guangdong west region, the DingHu ShanQuan sets up the monopoly store widely, to order to arouse the sale quantity;Big area in Guangzhou, from the water store development of a small scale into the water store that the scale that the brand conducts the triangle region of image store, bead turns the catena management etc., the sale outlet mode of the DingHu ShanQuan have already been follow by other brands, but line up the drinking water brand of the row before whole province currently, have already listed as DingHu ShanQuan the first rival. The dealer wants to carry out two changes The world has most the market valuation that the beverage company France of the influence reaches the ability to the barrel water of Guangzhou is every year 5000 have another ten thousand, then plus the whole province, this market capacity potential is infinite.WU2 MU4 SHENG think that the capacity of result and market that DingHu ShanQuan obtain currently compare, is far and far not enough, how the sale quantity that the market capacity converts into the company, in addition to continuing to insist rightly of the strategic development target, the dealer also must carry out two changes:Conduct the change of the thought and business model.He point out that big and parts of managements consciousness stages that the dealer of the drinking water still stays around to sit the company, must to run the company change, intimate contact of academic association and the terminal consumers, expand own market the sky, just become the merchant princes of the company local area probably thus, then full of management real strenght, the management dealer of ability, the service consciousness, real realization from the management of the small workshop type to have the change of the intelligence management of real strenght. But the change of the business model mean that the company would like to support the dealer toward the management that the local area develop very much, from the simple product sells the company the development becomes the product of district go together with to send the company, the management way can carry out from a management turns the management toward company of change.When the comprehensive ability of the dealer comes to a the standard request of the company, will develop the district of become the DingHu ShanQuan to serve the company, certainly this requests the dealer to not only own own sale outlet and markets of belong tos, but also need to own the homologous service management system. " With borrow the natural spring water this has the water of the magic power to grow only, the DingHu ShanQuan contain confidence continue to rewrite the barrel water market structure and form of Guangdong." WU2 MU4 SHENG say. The process introduction DingHu ShanQuan production process 1. at check the empty bucket of an area examination:At check an area to establish more than 30 QCs, the examination is from the empty bucket that comes back from the dealer recovery, see whether have the lousy bucket, a body have dirty, a surface has the flower, whether the trademark on the bucket is intact or not. 2. the empty bucket enters the camalig, waiting for the disinfection. 3. the water disinfect Initial decontamination of A:The mineral spring transported the factory from an appropriation way that passed more than ten kilometers, passing to purify the machine to carried on the first step decontamination to the water, the decontamination water storage of empress waits for the production in the pond.Currently the company pond keeps the amount of water to amount to 2300 sign the square rice. The class in B purify:Pass the medium class decontamination machine 1, medium the class decontamination machine 2, and three heavy decontaminations of live filter of . Class decontamination of C:The water that completes the medium class decontamination adds through a pressure it pumps to produce the area to carry on the class decontamination.To pass by the x-rated decontamination of second class decontamination, of single-minded class decontamination, etc. three procedure. Super percolation of D:The super filter is an American equipments, the equipments can remove to the harmful material of human body thoroughly more than 8000 microorganisms of molecular weight, with the result that germ,, reserving the DingHu ShanQuan water to have to little chemical element of beneficial human body. The E ozone disinfects the F to have no the germ car to infuse to pack 4. the bucket clean: The AN is full-automatic to wash outside:Use to disinfect the liquid to carry on to the water pail 360 degrees wash outside The B pulls out the cover automatically:Pull out through an au to cover the machine to pull out water pail of cover, examine the bucket again at the same time in whether have the foreign body, if small white cover etc. Water pail disinfection of C:Have totally 21 the ways disinfect the work preface.Pass the heat, high pressure and disinfect the liquid admixture to disinfect to the water pail. The D uses to have no the germ finished product water to flush the water pail 5. the infuse of water pack 6. automatic cover 7. put the label 8. the laser beats the code :Will produce the date, time etc. the information sprays on the a 9. a bag :Whole country the first pedestal machine hand, act for this procedure of a bag of artificial, the intelligence that practices the operation turn. 11. send to the finished product sea mail warehouse in conservancy, and carry on taking out the check to the product 12. the product delivers each sale region from the warehouse
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