Doesn't the blueribbon beer belong to the blueribbon group?The brothers competes with each other the distress speech

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provenance:InternetDate Added:2005-11-18

Doesn't the blueribbon beer is a blueribbon group beer?This news just like in a surprised thunder!So the blueribbon beer and blueribbons gather

What relation is the regiment beer actually?Now that why didn't confused conflict solve this dispute through the law means?

A series of and whirling problem, make relation between the blueribbon beer and the blueribbon group beer complicated more.

Suffer to pound at the blueribbon to dare not the indictment?

According to the understanding, appear the beer that a kind of mark have" the blueribbon group" certain context in some markets, such as northeast and the east...etc. recently, among them," blue treasure"500 mls lengthens the type to hear pack the beer selling price is 3.9 dollars only, only the equal to and American blueribbon 350 mls packs the price of the beer;But the pure great selling price of of a kind of gold quality that blueribbon group 350 mls pack is 1.9 dollars then, the 345 ml is also low to go to 1.7 dollars, being regarded as the best price in allly hear pack beer.

For all that the low price and the blueribbon beers position the fact of the high level mutually , but a lot of consumers think that these marks contain" blue treasure"," blue silk" beer of" the blueribbon group" certain context is an orthodox blueribbon beer.In fact, these are just the underneath brand of the blueribbons groups, in a specific way is from dealer at operate.

To this, ZhaoQing blueribbon beer limited company of Guangdong a representative director think, the blueribbon group beer has no the creeping vine with their blueribbon beer, accordinglying belong to in two different companies.

Introduce according to that representative director, the ZhaoQing blueribbon beer of Guangdong is through American cypress especially the beer company admit, in January of 2004 since of own" blueribbon" trademark in 30 years in China of exclusive admit to use the power.In addition to the ZhaoQing of Guangdong and sun of Hubei two greatest productions base, the blueribbon beer didn't¡ãyet establish the third beer to produce the factory in the domestic currently.

Although the blueribbon beer aspect evade the responsibility completely, remarkable is the blueribbon group beer of the factory house also ZhaoQing in Guangdong, both it have without the contact and be unlike that representative director to say so and in brief.In addition, the reporter still discovers the blueribbon beer for whether will sue the blueribbon group very sensitive.

A knows what happened the personage to reveal, the blueribbon beer will not sue the blueribbon group beer, can appeal toward parties concerned only once, the beginning and end that is among them is very complex.

The ownership of a share conflict cause both parties disintegrate

According to the introduction, the blueribbon group beer produces the company- Guangdong blueribbon group incorporated company once is the parent company that the blueribbon beer produces the company- Guangdong ZhaoQing blueribbon beer limited company, both at an ownership of a share turns to let break off relations, the latter obtained the trademark agency of the blueribbon beer 30 years.

Is it the reason why that make the both parties be placed in the such embarrassed situation?According to know what happened the personage to reveal, the ownership of a share conflict is a fuse. In 1986, blueribbon of Guangdong( the precursor is the ZhaoQing beer factory) in acquiring the American blueribbon brand at the foundation that China used the power exclusively, ushered in the new equipments, another set set up the ZhaoQing blueribbon beer limited company.

But along with the development of the business enterprise, the funds become the bottleneck that the blueribbon scale extend.In this kind of case, LI3 ZHI 's brothers of Hong Kong meant the cooperation will of the mightiness in 1992, the blueribbon of Guangdong had no alternative to turn 60% ownership of a share of the ZhaoQing blueribbon to render up LI3 ZHI 's brothers, the oneself reserved 40% share only, but the management power of the ZhaoQing blueribbon still was take charge of by the blueribbon of Guangdong.

At the same year, LI3 ZHI 's brothers takes 60% share of blueribbon to appear on market in Canada in the name of" the fortress China", raising nearly the funds of 500,000,000 dollar renminbi.

In 1993, at the request of Canadian investor, the ZhaoQing beer changed name to the ZhaoQing blueribbon fortress beer limited company.The blueribbon of this time owns the support of the overseas capital, the funds is strong, the industry sale and capitals operate two legs to walk.The advertisement of the blueribbon throws in the quantity huge, at that time widely known.

See the market accomplishment that the blueribbon beer obtains the such person of , the blueribbon of Guangdong set up the high benefit beer company in the set of 1994, produce" the blueribbon beer" equally.At the same year under the blueribbon of Guangdong and the support of the ZhaoQing city halls, the high benefit beer whole procures the ZhaoQing beer factory, the reorganization is a high benefit blueribbon, and reach the gram to appear on market successfully in the American with" Chinese blueribbon".

The blueribbon set of Guangdong set up" the blueribbon sale" in 1995.( the blue wine industry, is the parent company of the ZhaoQing beer limited company of Guangdong currently)Blueribbon provision of Guangdong:A company that produces the blueribbon beer, its ll products must unify from the sale company distribution.April of 1995 and July, high benefit blueribbon and the fortress blueribbon successively hand over the product distribution power, be responsible for the production mission of China only, the sale then is complete by" blueribbon sale".

The factory premises of the fortress blueribbon, high benefit blueribbon gets together tightly and tightly.However pupils of same master but different heart, the fortress blueribbon and high benefit blueribbon are its lord perspectively, become the rival.

The strong integration of does not become the blueribbon ownership ZhaoQing beer

The blueribbon inner part of disorder and causing the capital attention of the square and government, the strong group of the in Shenzhen went into the main blueribbon in 1997, and acquired two benefit blueribbons with high core business enterprise and the blueribbon 60% of the fortress and 24% ownership of a share of the blueribbon successively, the desire sold high benefit blueribbon, the fortress blueribbon and blueribbons pre-eminent integration.2001 year by year end, according to the strong plan of , the strong group of sends a group board director, vice president ZHU LONG2 SHENG and the fortress blueribbon negotiation, hoping to acquire another 60% share, thus acquiring total 84% share to become the biggest shareholder.

But make person feel surprised is, the is strong and did not obtain the good result, this disaffection of the country bureau that causes ZhaoQing City.The country bureau in ZhaoQing City think that strong group of at conduct the blueribbon and did not obtain the good result not only for period, on the contrary make its yield is from 250,000 tons for 1997 to go into lord( data manifestation:At that time Chinese beer industry of a row of blueribbon ex-5) descended to 190,000 of 2000 tons, reduction over 20%.The ZhaoQing city hall is also a needle to see the blood ground point out:The city leadership want to be heavy to flap the blueribbon male breeze, but they can not see the the strong group contain this ability.Hence the country bureau in ZhaoQing City decides on the spot to establish" the blue wine industry" government-owned to control a limited company, the business of the overall connector blueribbon China, the is strong to control the plan of a blueribbon to end up in nothing completely, gloomy bowl out.

On May 27 in 1999, the fortress China uses the price of USD 5,000,000, obtaining 2004 later the monopoly trademark usage power of 30 years of the blueribbon beer at Chinas.In 2004, the ZhaoQing blueribbon beer limited company of Guangdong replace originally the blueribbon group incorporated company of Guangdong acquire" blueribbon" trademark usage permission power.

The trademark that the conflict of go to this ownership of a share cause contends for falling in the act of finally, although see resolved the trouble that the ownership of a share conflict bring apparently from the surface, the market aspect problem return far have no be over far, wait for the blueribbon beer of will be another a test.