The China South beverage market once more arouses the war- Cestbon to kill into the bean milk market

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provenance:sohu businessDate Added:2004-05-18

Price of the Cestbon bean milk now at 2.8 the following, its lowest promotion price is 1.9.The Cestbon market the personage say, later the normal price of the Cestbon bean milk will keep at 2.2 dollar £­ 2.5.Help this ex- each selling price of the bean milk 2.4 dollar £­ 2.8 dollars, in for should to the Cestbon bean whole line of milk appear on market but implement reduce price, its bean milk product all declines to go to each 2.4 dollars is following.

The strong dragon compete with each other:A marketing war

Cestbon ands help is two beverage brands with influential province of Guangdong, both parties' product is with each other not layer after layer, always living together peacefully.But, after Cestbon food beverage limited company of Shenzhen threw in the bean milk product toward market, went smash in to launch then and inevitably.Continue for more than 10 days, Cestbon ands help of advertisement devotion all at add the code, the market special discount promote sales activity also keep on continuously.

The bean milk the marketing devotion of the Cestbon company this year attains 40,000,000 dollars, its target is strong dint in triangle region to take the power in possibly short time introverted Guangzhou, Shenzhen and beads.This rightness of in Guangzhou and beads triangle many of years of region management help the bean milk is a tremendous threat.Help( Guangzhou) the limited company launches to be named the large promotion activity of" satisfy to load down the carnival" to Guangzhou, Shenzhen, medium 3 point cities of mountain soon after, its award total presses the market price to estimate to near to 1,000,000 dollars.

Help( Guangzhou) the company eye-catcher still has it the fluctuation of the high personnel.It is said that its new appointee general manager the Coca-Cola Company of this front at Wuhan work.The Coca-Cola of Wuhan is for the country is ex- inside each Coca-Cola Company four strong of a.Although can't confirm help of high fluctuation should appear on market to the Cestbon bean milk exclusively but is, do the decision that a key figures change in succession every moment in the market sensitive, the analysis think this is help self-confident and new appointee general manager of company of experience will contribute to help traditional market of the bean milk of firmness.

Help( Guangzhou) the company contain 10% ownership of a share be reached the ability company by the French famous brand business enterprise to hold.Invest 10 years in Guangzhou, own biggest quota of the China South bean milk market.The his bean milk also owns the certain quota, particularly region in Shenzhen.But, because the product packing, the price fixed position ascend of near to, help the bean milk becomes the more direct rival of the Cestbon bean milk.Consume mature of market of Guangzhou become two center for fights, this is the milk biggest consumption market in the China South bean, also is help sphere of influence of center of gravity.With borrow to help management experience in much more local year in Guangzhou, this has become to help the most important trump card in hand.

Borrow the thick soup market of cent of the brand advantage

But, the Cestbon bean milk take up the Cestbon purified water is then the car.A representative director of the Cestbon market is strong to say, the Cestbon bean milk ability presses in Guangzhou and market of Guangdongs with the good power head, the advantage lies in the retail network in Guangdong, the brand good reputation degree and loyalties of the Cestbon purified water 10 in the last yearses establishment.This lowered the risk of the Cestbon bean milk to a large extent.

The Cestbon produces the mind of the bean milk to begin from 1996 year by year medium.This with the purified water of experienced industry profits of business enterprise reduces the thin pressure gradually next, feel have the necessity expand and usher in the higher than purified water beverage species of profit margin.According to it diversified conduct of conceive, in addition to " will not touch the carbonic acid beverage in 10 years of future", rest beverage specieses will bring in to investigate the scope.

The purified water price of the Cestbon in the middle of go together come out in front, its gross profit contain more than ten percentage points, but the gross profit of the bean milk return higher lead more than ten percentage points of purified water.The Cestbon company throw in 100 had another ten thousand rightnesses of national beans milk market to do the profession to investigate, afterward, the upper grade board of directors of Cestbon stirs 200,000,000 dollar funds, the bean milk that imports Germany, Holland produces the equipments, ushering in at the same time a provide the Cestbon development new beverage species of production line.In Shenzhen another go to buy the ground to build the all new Cestbon food beverage industry city.Currently, the Cestbon hases already owned the bean milk of 30,000 tons to produce the ability.

The bean milk item spends two years to prepare and plan time totally on the Cestbon company.This among them ran off some best chances that go into the city, and the circumstances of the rival also had the change.But the is strong to say, because of having ample time in consideration of various factor, to the success of the Cestbon bean milk go into the city rises the key function.He say that two in the last yearses" I am in the dark place, the rival is in the clear place"s, the havings of the rival replies the skill now all not a Cestbon anticipate medium.

The higher profit margin of the bean milk provides to lower the road of the risk coefficient for the purified water business enterprise that is subjected to the profits pressure.More important, request to have the higher repay rate to must carry on the large sum of investment first, but, the domestic can step over the beverage business enterprise number of the high threshold of enter this market currently not much.This lets the bean milk business enterprise compare rise other beverages to go together to say, there is a quieter development environment.

The problem lies in the capacity of the bean milk market.The group of Jiangsu is the biggest bean of domestic milk food to produce the company, its market quota it is said that have 80%, but the dint source group of Shandong then closes on the heels of to sit the second afterward hand over the chair.But, their market limits in the north of Yangtze River, product also is to regard the bean milk powder as principle.At the China South, help grew with the his milk a has the good and basal liquid bean milk to consume the market.

The Cestbon market the personage say, further exaltation society to the cognition degree that the bean milk is the nourishment beverage, is a premise that lets market developped well.But the Cestbon enter and can do this cake again greatly.