The Cestbon food beverage( Shenzhen) limited company( bottom call the Cestbon)
is is is smooth by the to start a business the international of one meter of limited
company( the smooth group of belong to listed company of Hong Kong) and SAB to
spread the joint venture set of group( the second beer in world group listed company)
set up.
Manage the structure:
The company practices the board of directors leadership under of general manager
be responsible for make, descend to establish the market sale and produce the
technique article to control, the finance administration human resource etc.
three greatest system management.
Total property:
The headquarters locates the area of high new technique in Shenzhen industry
park, and own Shenzhen, Guangzhou and become all three production bases and
someses to process the base, total invest 320,000,000.
Product:
Include the purified water, the mineral spring of various packings and specification,
the total production ability of year amounts to 600,000 tons.
Develop JIAN3 SHI3:
Established in the snake of Shenzhen in 1985, a Chinese dragon wreath beverage(
the snake) limited company, mainly produced to sell the carbonic acid beverage;
Led off to release the new beverage- Cestbon purified water in the domestic
in 1989, become China to produce one of the business enterprise of sell the
purified water at the earliest stage;
1996 and company changed name in 1999, the shareholder procures the business
enterprise ownership of a share to 100% successively and twice now at the same
time.
The Cestbon is standards in the purified water hygiene and the quantity nationses
to mainly start and draft one of the units.
1998-1999 years invest 260,000,000 dollars to build the all new production base.
The company was moved to the current address by the snake in 2000, one after
another releasing the bean milk series and fruit flavor tea, pure tea series
beverages.
Main honor:
" A trademark of Guangdong nomination prize" of 1992( the industry
and business administration of Shenzhen City management the bureau distribute)
" The national food profession famous brand product" of 1994( the
Chinese food industry association distribute)
" Province famous brand product of Guangdong"( province people's government
of Guangdong distribute) of 1998 and" a trademark of Guangdong"( the
province industry and business administration the management bureau in Guangdong
distribute)
1999 since acquire" Chinese beverage industry ten strong" title continuously
for four years( the Chinese beverage industry association distribute)
" The nation does not need to check the product" of 2002( the national
quantity technical director examination quarantine the bureau distribute)
2003 acquire" good business enterprise of the quantity direct examination
quantity" title( technical director bureau of Shenzhen City) and"
the A class produces the business enterprise"s continuously for nine years(
the bureau public health of Shenzhen City distribute)
The Cestbon purified water is the ninth sports games in whole country in 2000,
peaceful football club in the A Shenzhen of Chinese AN of the 11th sports games,1999-2002
years of province of Guangdong was unique to specify the appropriation drinking
water in 2002;
Market scope:
Cestbon the product sale includes Guangdong, the sea south currently, Szechwan,
city and national regions of Hunan, Guangxi, Hong Kong, Macau and etc. of Southeast
Asias, the product includes to have the purified water series respectively:Specification
350 MLs,555 MLs,1555 MLs,11.34 Ls,18.9 Ls, the mineral spring series 11.34 Ls
and 18.9 Ls;
Quantity view:
The Cestbon has been treating quantity as the life that business enterprise
and brand develop for more than ten years, only insist quantity of stability
combine to raise continuously and then can guarantee that the company develops
continuously.Overall performance ISO9000 of company;2001 and the HACCCP quantity
management and the control system, make the Cestbon product quantity kept always
before domestic go together industry row.
The norm turn:
The Cestbon value continuously excellent turn the workflow, practice the budget
management to the company management, the target is clear, the finance is steady.
Trustworthiness management:
The colleague that Cestbon value and all suppliers and dealer the type cooperative
relation, carefully obey trustworthiness, respect profession, common development;The
Cestbon even values, the concern consumer, always all take studying and satisfying
the consumer need continuously as the foundation that product and brand develop,
and insist long-last unremittingly promote a people card image, to keep the
Cestbon continuously creative ability and market competition abilities.
Make people the center:
The Cestbon values the development exaltation of employee's character, the Cestbon
believes that training and trainings are to the employee, to biggest wealth
in business enterprise.
The principle, brand view of the Cestbon:
The Cestbon, the pre-eminent brand of the Chinese drinking water market, continues
many years to stand first in the Ȼ market share of the south region.
Since 1989, the Cestbon leads off to release the purified water in the domestic,
is one of the business enterprise that the domestic is professional to turned
to produce the purified water at the earliest stage, the Cestbon purified water
overed the year of 300,000 tons to sell to measure the high-speed development
that the scale also aroused the purified water profession, the Cestbon was the
national quality and hygienes also to drink the mainly start of the standard
in the purified water nation and draft one of the units, the nation packing
that Cestbon is well-deserved drank one of the leader of the profession of water.
The principle of the Cestbon:
+ The Cestbon combines the characteristics of the oneself and profession, drawing
up the development strategy of" small market, big occupancy", the
Cestbon only think real attain to lead in the market of the district of break
with , then can pursue the extension of the market district gradually.
+ The Cestbon corporate culture emphasizes the innovation, style practicality,
carefully obey trustworthiness, pursue perfect.
The brand view of the Cestbon
+ The Cestbon knows that brand is the root of the business enterprise development
deeply, the quantity is the foundation of the brand.
+ The Cestbon believes the brand worth to exist in in the consumer heart, also
believe, steady-going treat each matter, pay attention to and satisfy the consumer
need and then can be end to win the market all the time, end win the consumer,
this is just the road of the brand development.
+ The trust and fancy of the consumer is the body of the brand value now, but
the satisfaction of the employee, consumer, customer, shareholder is a brand
the environment of the growth.
+ Remaining years of life of is cautious and conscientious to be absorbed in
to pack the drinking water with concentration to the Cestbon, succeed to mold
close and, vogue, high-quality Cestbon brand image.
+ In the future the Cestbon will take orders the district to lead, try to be
practical the creative development strategy, to promote the brand image continuously,
satisfy the consumer need for oneself to allow continuously, from Shenzhen to
the south region of Ȼ , arrive whole country, the step of the Cestbon will more
solid, more self-confident.
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