The Cestbon throw in 10,000,000 do the brand marketing greatly

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provenance:Nanfang DailyDate Added:2004-09-16

Recently, the Cestbon food beverage( Shenzhen) limited company openned the exhibition large and public-spirited activity of" supported the south Guangdong Olympics soldier".Here, the Cestbon takes out parts of fundses to donate from the sale sum of the company to the south Guangdong athletics business.
Cestbon vice president Guo is strong to point out," the most hot sport world in a year prosperous matter non- Olympic game no belong to, the consumers of each age layer will pay attention to the game.Do the extensive publicity at this time, and open the large and social public-spirited activity of exhibition, will obtain the result of the half effort and double results.Cestbon ability at raise the society influence, the brand popularity of remaining, pull to move the sale.Period of Olympics, such as display the sale district, an etc. ground advertisement calculation at inside, the Cestbon is in the publicity of the whole province the total devotion is about 10,000,000 dollars." The Guo is strong to think, it is the backlog of the immaterial assets that brand mold, can't completely with devotion how much to measure.Brand the publicity is like the bank, is certain saving function.Only pass the public welfare publicity and the business publicity, firmness image set up in the consumer heart, expand the activity and then can rise to pull the function of move the sale.
The bottled water belongs to a product for consume of impulse, brand good reputation degree, convenience, price and the firsts that purchases mention the rate( did not hint the appearance namely next, the bottled water brand that consumer remind of first), is all or so to purchase main factor of the activity.In just complete of market investigation, market the first of Cestbon at Guangzhou mentioned the rate as 52%, and in the grounds, such as Shenzhen, Foshan and Dongguan...etc. also or so in 30%.These index sign, all compare the Cestbon to carry on the Olympics publicity wave tide premise high be close to 10%.The origin reports reporter's farmland song